The material on these pages is from the 4th edition of Successful Writing at Work, by Philip C. Kolin, published by D.C. Heath and Company, 1994. This material is no longer available in the current edition of the text and is provided here due to this lack of availability.
- The Respondents
- The Person(s) who receive(s) the report
Two Basic Types of Questions
Open-Ended Questions (Essay)
Describe the changes you would make in the registration process at PSU-Hazleton.
Explain which part of your job is the hardest to perform and why.
Discusss your reasons for attending PSU-Hazlton.
Open-ended questions can be valuable for generating responses you did not anticipate. In addition, open ended questions can provide you with an indication of how knowledgable your respondents are about a given subject. The questions can be quite valuable if you have the time to examine the answers thoroughly and if the number of respondents is relatively small, such as fifteen or twenty.
This type of question requires a great deal of effort from the respondents, who will have to organized, compose, and write their answers. If your question is not direct and sufficiently focused, you could easily get many irrelevant answers from respondents. Moreover, valuable answers might be mixed with these irrelevant comments. Finally, responses to open-ended questions are challenging to summarize (especially when large groups are surveyed), and these responses must be properly coded.
Closed questions offer respondents a limited number of choices. Because closed questions are easier to answer, code, and tabulate, they are used more often than open-ended questions. Closed questions fall into five catagories:
1. Questions that offer only two choices: These are sometimes called dichotomous questions because they present the respondent with a dichotomy, a division of the subject into two mutually exclusive parts. The respondent's choice is limited to one of these two parts. Use this type of question only when the topic can be reasonably understood and explained in either/or terms.
a. Yes/no questions
Should women be required to register for the draft? yes_____________ no_______________
Is there a history of breast cancer in your family? yes_____________ no_______________
b. True/false questions
People who smoke in public places should be fined true_____________ false_____________
Licensed Practical Nurses should, after special
training, be allowed to start IV's. true_____________ false_____________
c. Two specific objects or types identified
Which kind of radio station do you prefer? AM_____________ FM______________
What kind of coffee do you usually drink? regular___________ decaf_____________
2. Multiple-choice questions: These questions usually offer respondents three to five answers from which to choose. One of those answers can be marked "other," "options not given," "do not know," "undecided," or "none."
What type of domesticated animal would you choose for a pet?
dog_____ cat_____ bird_____ fish_____ other (please specify)__________
Which kind of music do you like to listen to most often?
rock 'n' roll_____ country/western_____ jazz_____ classical_____ blues_____ New Age_____
How many times a day do you use E-mail?
1_____ 2_____ 3_____ 4_____ more than 4 (please specify)__________
3. Rating-scale questions: These questions ask readers to rate (or evaluate) an individual, program, policy, or option according to a carefully graduated scale. The respondent indicates the degree or extent of his or her opinion by marking an appropriate number on the scale. Always make sure that you specify precisely what the numbers on a scale mean. Usually this involves defining the items at either end of the scale. If the scale has an odd number of gradations, the middle position is considered a "neutral" opinion, as the following examples illustrate.
What is your overall view of the Clinton administration?
1 2 3 4 5
PSU-Hazleton should change from a semester to a quarter calendar.
Strongly agree Strongly disagree
1 2 3 4 5
4. Ranking questions: With these questions a respondent is asked to assess the relative significance of a series of options and to assign each a vlaue, often by laveling them 1, 2, 3, 4.
Indicate your order of preference for the kind of nursing you would like to do after graduation.
acute care_____ industrial_____ home health_____ school_____
Please rank in order of importance the following reasons for your decision to do your banking at First National.
Superteller_____ Saturday hours_____ Free checking_____ Location_____ Investment couseling_____
5. Short-answer questions: These questions require respondents to fill in the blank or write a brief answer.
Give your date of birth (day, month, year):_________________________
How long have you lived at your current address?___________________
What was your chief reason for taking the noon section of English 202D?__________________________
Reliable and Valid Questions
1. Phrase your questions precisely. Specify exact quatitites, times, or money. Avoid generalizations like "enough" or "good."
2. Ask manageable questions. Broad questions ask respondents to write ten pages just to begin answering them. As a resulty, respondents will either leave them unanswered or write brief, often vague answers. Your questions should offer direction, but allow the respondent to make up his or her own mind.
3. Write questions that let respondents decide for themselves. Avoid using loaded words, such as "should we stop requiring business majors to take impractical courses like 202D?" Or "Do you believe Americans pay too much money in taxes?"
4. Your qestions should not insult or indict the respondent. No matter how a question such as "Have you stopped picking fights with your spouse?" is answered, it accuses the respondent of the deed.
5. Do not write a question that requires the respondents to do your research. Courtesy requires that you not ask them to go to anymore trouble than it takes to fill out the questionnaire.
Do NOT ask your respondents questions like the following:
Ask your immediate superior to supply you with …
After checking your files and last year's manual, indicate …
6. Limit your questions to recent events. Do not ask respondents to search their memories to recall opinions that they held years ago or to discuss details of an event that they may not now clearly remember.
7. Write questions in language appropriate for your audience. A questionnaire directed to specialists may well include a few technical terms, but if respondents are not familiar with your jargon, avoid it.
8. Each question should cover only one item. Do not confront respondents with a question that may demand an unnecessary, misleading, or contradictory choice. For example, "Do you prefer the Beatles or the Rolling Stones?" asks respondents to choose between the two. But respondents may like both groups and could not register their preference as the question is worded. Make two separate questions to be sure of obtaining a reliable response.
9. Do not ask the same question twice. A question writer may think that there is a fine, subtle difference between two questions, but respondents may be unable to detect any difference. Check one question against another. Avoid:
What is your favorite television program?
Which program do you like to watch most on television?
These are the same question.
10. In multiple-choice questions, supply your respondents with clearly differentiated options. Avoid comparing apples to oranges, in other words. Also avoid overlapping catagories.
11. Include all necessary option in multiple-choice questions and those that ask respondents to rank items. Omissions are especially dangerous when respondents are forced to choose between two extremes and are not given enough options for qualified agreement or disagreement. Give respondents the option of saying that they have no opinion or that they see no change.
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